FanOS - The Fan Engagement Operating System For Sports Organisations
FanOS bridges data, experiences, and activation into a single ecosystem - powering personalised, measurable engagement across every fan touchpoint.
ACTIVATION
Taking the Experiences to Fans
CAMPAIGN MANAGER
Tools to orchestrate omnichannel fan journeys.
MARTECH CONNECTORS
Integrations to feed data into your CRM.
BRAND ASSETS
Modules for digital inventory and sponsor activation.
EXPERIENCE
The Engagement Interface
WEB & APP MODULES
Frameworks for high-performance official sites and apps.
GAMING SUITE
Fantasy leagues, predictors, quizzes, and polling modules.
AUTOMATED CONTENT
AI tools for generating video highlights and clips.
DATA
The Foundation
SPORTS DATA APIS
High-speed feeds for live scores and stats.
FAN DATA WAREHOUSE
Centralised storage to unify fragmented user data.
DATA MIDDLEWARE
Abstraction layers to standardise data feed formats.
Understanding FanOS - FAQ
FanOS is an enterprise suite for fan engagement, purpose-built for sports organisations. It is not a single product or a monolithic platform, but a portfolio of specialised, productised modules covering data, experiences, and activation that can be deployed independently or combined into a fully integrated stack.
Think of FanOS like an enterprise business suite, but designed specifically for the sports ecosystem.
Most organisations are forced to choose between building everything from scratch or buying rigid all-in-one platforms.
- Building everything from scratch (slow, expensive, high risk)
- Buying rigid all-in-one platforms (limited flexibility, average performance)
FanOS offers a third path.
- Ready-built, enterprise-grade products
- Modules that work seamlessly together
- Modules that function independently
- Freedom to choose only what is needed, when it is needed
No. FanOS is not a platform you log into. It is a suite of capabilities you leverage.
Just as a CFO might deploy specific financial modules without replacing their entire HR system, sports organisations can adopt individual FanOS modules without overhauling their existing tech stack.
FanOS is organised into three modular layers, allowing organisations to deploy capabilities vertically or selectively.
- Sports Data APIs for live scores and stats
- Fan Data Warehouse to unify fragmented fan data
- Data Middleware to standardise and abstract data feeds
- Web & App Modules for high-performance digital platforms
- Gaming Suite including fantasy, predictors, quizzes, and polls
- Automated Content tools for AI-generated highlights and clips
- Campaign Manager for orchestrating fan journeys
- MarTech Connectors to integrate with CRMs and CDPs
- Brand Asset modules for digital inventory and sponsor activation
No. FanOS is fully composable and modular.
- Deploy a single module to solve a specific gap
- Combine multiple modules to build a vertical solution
- Scale gradually as your digital maturity grows
- Remain in control of your architecture at every stage
FanOS follows an open architecture philosophy. It is designed to sit alongside best-in-class systems, not replace them.
- CMS platforms (e.g., WordPress, Drupal, Adobe)
- Video players (e.g., Brightcove, JW Player)
- CRMs & CDPs (e.g., Salesforce, Microsoft Dynamics)
We don’t rip and replace — we plug in and extend.
FanOS follows a Customizable Off-The-Shelf (COTS) model.
- SaaS stability: Proven, scalable, enterprise-grade products
- Custom front-end flexibility: Full control over branding, UX, and fan experience
- Reliability of tested software without sacrificing differentiation
FanOS is built for sports organisations operating at scale.
- Leagues and federations
- Teams and franchises
- Broadcasters, publishers, and OTT platforms
It is especially valuable for organisations managing large fan bases, multiple digital touchpoints, and complex commercial ecosystems.
- Eliminates fragmented fan data
- Launches and scales engagement faster
- Reduces dependency on bespoke builds
- Proves how engagement drives commercial value
Not a platform. Not a point solution. A portfolio of enterprise-grade building blocks for fan engagement.
We believe SI's deep understanding of sports design and fan behavior will help us craft a digital presence that's not just consistent, but creatively standout across every touchpoint.
Their design sensibility, attention to detail, and understanding of fan engagement have elevated our visual storytelling and strengthened our brand presence.
Their creative design approach, brand consistency, and ability to translate strategy into striking visuals have played a vital role in elevating our presence in the sports marketing space.
By seamlessly integrating with our team, they've helped us strengthen fan engagement and expand our communities across the country.
With their deep industry expertise and sharp design thinking, we're excited to have SI on board to elevate UFC's digital presence.
Their creative mindset, design expertise, and dependable collaboration have played a key role in elevating our visual identity and fan engagement across multiple IPL seasons.
SI has played a critical role in shaping our fan-facing digital presence by building a robust and scalable platform that supports real-time match coverage, original content, and integrations with key data and media services.
