Solution

Our goal: enrich user profiles by capturing lifestyle and aspirational data that went beyond basic app analytics. Sportz Interactive led the initiative by designing and deploying multi-channel campaigns focused on interest mapping, survey engagement, and data tagging.

Key Tactics Included:

Contextual Surveys & Polls
To improve relevance and response rates, questions were directly linked to the fan experience. For eg.
“While watching a match, which cuisine do you prefer to eat?”
“What’s your go-to OTT platform for post-match entertainment?”
“How do you usually commute to the stadium on match days?”

These micro-surveys were delivered via in-app cards, push notifications and emails: making data collection feel natural and fan-first.

Gratification-Led Participation
To drive higher response rates, select surveys and challenges offered rewards such as:
High-value rewards from sponsors
Entry into lucky draws for signed memorabilia

This increased both the volume and quality of data captured, as fans were incentivized to share genuine lifestyle preferences.

Content Interaction Mapping
User clicks on specific content categories (eg. fitness routines, snack recipes, match previews) were tracked to passively infer interests.
Fitness Challenges
An app-exclusive challenge where users matched step goals with a featured cricketer’s fitness routine. This gamified experience helped identify fitness-inclined fans.

All collected data (both stated and derived) was structured and tagged within the CRM, forming the basis for precise fan segmentation and future personalization.

Driving Fan Intelligence & Commercial Value Through Lifestyle-Based Segmentation

Talk to an Expert