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Our AI Audit helps sports Organisations map their digital maturity, spot opportunities, and chart a clear path to impact. Whether starting small or scaling advanced solutions, we'll help you unlock real value.

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In today’s sports industry, AI is no longer optional - it’s a core strategic imperative. The AI Readiness Report by SI is a diagnostic framework that helps sports organisations assess their AI maturity and define what they must do next to stay competitive.

At its core lies the AI Readiness Index, which evaluates your organisation across three interconnected layers:

Experience Layer

Fan-facing activations (chatbots, dynamic gamification, personalised offers)

Automation Layer

Workflow efficiency (content repurposing, CRM automation, churn prediction)

Intelligence Layer

Predictive intelligence (consumption analytics, sponsorship valuation, trend forecasting)

The process scores readiness across 10 mission-critical AI workstreams – from personalised outreach and responsive content to sponsorship valuation and churn prediction – helping you map quick wins and long-term AI plays.

Your Deliverable: A customised AI Readiness Report highlighting your current maturity, deployment gaps, and a practical roadmap to accelerate your AI journey.