About Us

SI (formerly Sportz Interactive) is the leading sports technology partner for teams, leagues, federations, broadcasters, and media companies worldwide. With 24 years of engineering pedigree, SI specialises in creating scalable, enterprise-grade digital products that turn fan engagement into measurable commercial value.
Through FanOS: The Fan Engagement Operating System for Sports Organisations, SI provides a portfolio of productised solutions built specifically for the sports industry, through a suite of flexible, independent modules across Data, Experiences, and Activations that are designed to run as a complete ecosystem, or seamlessly plug into existing workflows.
SI doesn’t just build fan experiences; we ensure sports organisations operate like scalable, data-led platforms powering the future of sports fandom.

Our Story

Founded in 2002 in Mumbai, we're proud to be Asia's first sports-focused provider of data, technology, and content solutions - with over 24 years of experience delivering standout fan engagement for more than 250 global clients.

We exist to help sports organisations build stronger fan connections and unlock real commercial value; combining deep industry expertise with a passion for sport that drives everything we do.

We believe fans are the heartbeat of the sporting ecosystem. That's why we create immersive, end-to-end experiences - from data APIs, websites, and mobile apps to gamification, original content, and video production.

We are backed by MarathonEdge, a Mumbai-based private equity fund with investments across technology and consumer businesses. As their first sports tech portfolio company, we combine our agility and innovation as a specialist sports technology partner with MarathonEdge’s credibility, financial discipline, and long-term vision. This partnership fuels our global growth ambitions, enabling us to scale internationally, invest continuously in cutting-edge products, and deliver lasting value to our clients across the sports ecosystem.

150+

Enterprise clients served across regions

25+

Different sports and leagues covered

500M+

Fans actively engaged through our platforms

600+

Players onboarded across functions and teams

1000+

Successful deployments across platforms

10B+

Cumulative video views across campaigns

Our Core Values

These core values guide how we work, play, and win together as one team

Passion

We bring our love for sport, contagious energy, pride, and purpose to every project, fuelling fan-first outcomes that excite customers and inspire our teammates.

Commitment

We show up with consistency and accountability - not just to complete the task, but to own the outcome. Our teams and clients count on us to deliver with integrity, every time.

Innovation

We challenge the status quo to build smarter, faster, more engaging solutions. Curiosity and courage drive us, because fan expectations don't stand still, and neither do we!

Quality

Excellence is in the details. Whether it's data accuracy, product polish or performance, we sweat the small stuff to earn trust and deliver with pride.