Showcase

Overview

The FIFA World Cup 2018 gave Sportz Interactive the opportunity to work with a prestigious client in FIFA and for the biggest sporting event in the world. Thanks to the successes of solutions like the fantasy game and the Fan Dream Team activation, Sportz Interactive played a huge part in making Russia 2018 ‘The most engaging FIFA World Cup’ on digital ever.

Strategy

The vision to make the game user-friendly was always top priority and this thought flowed through from the concept to final development. We decided to complete the MVP for the game first, ensuring more user engagement and finally social media was leveraged to introduced features like “Sharing of user’s team”, “Sharing user’s performances” as well as sharing of statistical data. Consciously, all of these assets were created with sponsor branding integrated to deliver more value to the sponsors.

Creativity & Innovation

Catering to such a global audience, we wanted to explore new ideas and innovations to help make the product as unique and user-friendly as possible. The introduction of achievements and boosters like Bench Boost and Maximum Captain meant all users were gratified in some way for engaging with the platform.

We integrated 'Zabivaka' – the official World Cup 2018 mascot as an in-game assistant to assist users in creating and managing their fantasy teams. Zabivaka was also used in the Fan Dream Team activation in a similar manner.

Execution

With the team working out of India and with FIFA largely based out of Europe, the onus was on us to ensure effective communication. The team was quickly onboarded onto JIRA and followed the Agile development model to ensure there was visible progress with every completed sprint. The UX was worked on Axure to ensure that user journey and engagement was well-defined and all key stakeholders were onboard with the suggested workflows. While all discussions and decisions were logged in Confluence, Slack was leveraged to communicate in real time with FIFA to ensure speedy resolutions.

All of this ensured a smooth delivery of the Fantasy games across all platforms i.e. web, iOS and along with this, SI developed another fan activation – Fan Dream Team for the World Cup and worked with FIFA's partner to support and integrate a similar activation in Chinese, catered to the China market.

Overview

The FIFA World Cup 2018 gave Sportz Interactive the opportunity to work with a prestigious client in FIFA and for the biggest sporting event in the world. Thanks to the successes of solutions like the fantasy game and the Fan Dream Team activation, Sportz Interactive played a huge part in making Russia 2018 ‘The most engaging FIFA World Cup’ on digital ever.

Strategy

The vision to make the game user-friendly was always top priority and this thought flowed through from the concept to final development. We decided to complete the MVP for the game first, ensuring more user engagement and finally social media was leveraged to introduced features like “Sharing of user’s team”, “Sharing user’s performances” as well as sharing of statistical data. Consciously, all of these assets were created with sponsor branding integrated to deliver more value to the sponsors.

Creativity & Innovation

Catering to such a global audience, we wanted to explore new ideas and innovations to help make the product as unique and user-friendly as possible. The introduction of achievements and boosters like Bench Boost and Maximum Captain meant all users were gratified in some way for engaging with the platform.

We integrated 'Zabivaka' – the official World Cup 2018 mascot as an in-game assistant to assist users in creating and managing their fantasy teams. Zabivaka was also used in the Fan Dream Team activation in a similar manner.

Execution

With the team working out of India and with FIFA largely based out of Europe, the onus was on us to ensure effective communication. The team was quickly onboarded onto JIRA and followed the Agile development model to ensure there was visible progress with every completed sprint. The UX was worked on Axure to ensure that user journey and engagement was well-defined and all key stakeholders were onboard with the suggested workflows. While all discussions and decisions were logged in Confluence, Slack was leveraged to communicate in real time with FIFA to ensure speedy resolutions.

All of this ensured a smooth delivery of the Fantasy games across all platforms i.e. web, iOS and along with this, SI developed another fan activation – Fan Dream Team for the World Cup and worked with FIFA's partner to support and integrate a similar activation in Chinese, catered to the China market.