Showcase

Ahead of the 21st running of the FIFA World Cup, we successfully held off stiff global competition to win the mandate for launching FIFA Fantasy World Cup 2018, which included launching the first-ever fantasy app for the famed event. With over 700 players for the fans to choose from, there was more user engagement than ever with real-time tracking of team performances, in-round substitutions, booster options and attractive prizes for the global league.
Our tie-up with Star Sports was highlighted primarily by digital asset management of microsites and apps. This included multiple campaign activations stretching across the 2015 ICC Cricket World Cup to the Champions Trophy in 2017, along with end-to-end social management, including the first-ever Twitter Interactive Quiz.
Apart from overseeing Hotstar’s social media management for all their sports categories, including a Hindi video series and live fan interaction via Facebook during IPL, we also provide data and technology solutions. Using our data, we provide key event mapping on their videos.
Our relationship with Procam International encompasses complete management of all digital assets including Tata Mumbai Marathon, TCS World 10K Bengaluru, Airtel Delhi Half Marathon and Tata Steel Kolkata 25K to name a few, as well as social media management and content generation.
We have played a key role in how Kabaddi is perceived today due to the association we began with Pro Kabaddi in 2014, the only league to bring the franchise-based format to India’s indigenous sport. It was further enriched with 'Khel Kabaddi', a daily fantasy game with 500,000 registered users. The website and the game garnered a bronze medal each at the Exchange4Media Indian Digital Marketing Awards 2018.
We teamed up with Yahoo! to launch a revamped version of the Yahoo! Cricket website. Apart from the website, we also developed a native app for Android and iOS available in eight different regional languages with a nifty blog-style data-driven match centre with polls, quizzes and other visualizations to drive up fan interaction during the game.