Media

Press Release

10 Dec, 2018

The third edition of the Drivers of Digital Awards witnessed the rise of some new-age startups and enterprises in the digital space.

06 Dec, 2018

Xavier School of Management( XLRI) is all set to host the 1st ever ‘MathSport Asia 2018’ Conclave from December 10 to 12 at XLRI campus.

30 Nov, 2018

The  seventh edition of Yes Bank Transformation Series receives 30,000-plus registrations from B-schools and engineering colleges across the country

04 Sep, 2018

Almost a year after opening up its Augmented Reality (AR) technology to third-party software developers, Facebook has taken baby steps in bringing the technology to 270 million Indian users by buildin

02 Aug, 2018

While people still worship cricket in the country, popularization of other sports such as kabaddi, badminton, wrestling and even online and off-field ones like poker are attracting not just fans but also investments.

20 Jul, 2018

“Synergy,” says marketing guru Stephen Covey, “is better than my way or your way. It’s our way. The essence of synergy is to value differences, to respect them, to build on strengths, to compensate for weaknesses.”

18 Jul, 2018

Sportz Interactive: From a Mumbai garage to global sports digital experience brand in 15 years

09 Mar, 2018

Indian football has begun to see the importance in having the equipment and software to make data-backed decisions.

03 Sep, 2017

Sports fans are so much more than traditional consumers. Marketing to them requires a very different mindset from marketing to a typical consumer

15 Jun, 2017

The five secrets to mastering workplace design

25 Jan, 2017

With 25,000-odd followership in Jan 2016, both Hockey India and Hockey India League now boast almost 1,80,000 followers on Twitter and 5.5 million likes on Facebook in 2017

07 Dec, 2016

The beauty of being associated with sports is that you get to call your consumers“fans”– anenthusiastic, loyal, self-motivated, emotional bunch of people ready to consume, engage, brag and put it out there for their favourite teams and sportspersons. All these traits provide great opportunities for brands, sponsors and tech companies to drive innovation and disrupt the fan experience. Technology is the key enabler to that innovation. While there are plenty of those, here are a few that are already making waves and it’s not too late to ride one.

14 Oct, 2016

Mumbai-based sports focused solutions company Sportz Interactive has been acquired by GW Sports Investment Fund and ASK Pravi Capital Advisors.

07 Oct, 2016

When I’m shopping online to buy Diwali gifts, I like to think I behave like a rational human being (for the most part anyway!)

03 Oct, 2016

Everything about this office reflects a passion for sports

03 Oct, 2016

Arvind Iyengar, CEO, Sportz Interactive talks about India is at the point where the advent of new sports leagues like The Indian Super League and the Pro Kabaddi League are both driving consumer interests and seeing big investments from corporate houses