SIDS has a huge reputation in the Interactive and Digital medium. Setup in 1995, SIDS has worked with a host of top-notch clients in various industries across the globe. It's clients have included the likes of ABN AMRO BANK, BMW, KHALEEJ TIMES, SINGAPORE AIRLINES, STAR TV, STARDUST MAGAZINE and THE PENINSULA QATAR amongst several others.

Adding to an envious portfolio of clients, were a number of sporting ventures for whom SIDS helped build strong internet presences. Amongst it's clients in the sporting business have been CRICKETNEXT.com, DUBAI GOLF, DUBAI SQUASH and DUBAI WORLD CUP.

SIDS had ventured to cover LIVE CRICKET on the INTERNET when the information superhighway was still in its infancy. It's first taste of the experience was during the SAHARA CUP CRICKET SERIES, where it established a web site in association with media partners: The Khaleej Times and STAR SELECT. In 1999 SIDS in association with the AFTERNOON DESPATCH and COURIER established a site WorldCup99.com; a domain which ended up being one of the most popular on-line destinations during the period of that competition.

SIDS went on to be awarded a two-year contract to establish, design and develop the hugely popular portal CRICKETNEXT.com. The site which was developed by SIDS, for it's client Walchand CricketNext.com Limited; went on to be voted the best SPORTS SITE at the last GOLDEN MOUSE AWARDS.

SIDS has vast experience in not just the technology business, but also the digital sports business and was convinced that a set of creative minds, technical geniuses and sports freaks would revolutionise the way sports is followed across the digital age; in particular through the internet and mobile communication mediums. and as a result.

SPORTZ INTERACTIVE WAS BORN